QuikTrip. 1,250+ Stores. One Partner.
The phase program that serves QT's growth — not the one it has outgrown.
QT is at a strategic inflection point.
With 1,250+ stores, 80+ new openings a year (Gen 4 and travel centers), a growing QT Kitchens private-label program, and an active Royals jersey-patch sponsorship deal, the phase program that got QT here is not designed for where QT is going.
Stores nationwide
New openings per year
Private-label growth
Jersey-patch sponsorship
The question on the table: does QT continue with its current self-print operation, or does it outsource to a single partner who can manage the full lifecycle?
Imagine's answer: form a Task Force — and build the business case on facts, not pressure.
A Task Force Built to Answer the Right Questions.
A task force that maps the phase lifecycle and tests the self-print business case — so the sourcing decision is made on facts, not pressure.
Sales planning & campaign operations
Print, kitting & fulfillment
Lifecycle
Map the phase from annual calendar to closeout: every handoff, approval and manual touchpoint.
Intake
Review how campaigns are scoped, inputs supplied and artwork finalized — and where late changes originate.
Profiles
Assess store-attribute maintenance, exceptions, ordinances and the execution documents stores rely on.
Equipment
Inventory, age, utilization and facility constraints — the fact base for reinvest vs. outsource.
Kitting
Kit and carton engineering, substrates, pack-out efficiency and the store install experience.
Logistics
Direct-to-store, zone-skip and DC scenarios, plus transition and contingency planning.
The Task Force gives QT the facts it needs to decide — and Imagine the insight to serve as a long-term partner.
Studio: Where Retail Experiences Get Built.
Studio thinks in retail — how people move, what they see, and what makes them stop.
New Store Openings
80+ openings a year — a repeatable program with a standard opening-kit framework for Gen 4 and travel centers.
Sponsorship Activation
QT's Royals jersey-patch deal — extend into seasonal in-store campaigns, co-branded QT Kitchens promos and game-day zones.
Private-Label Merchandising
Brand-blocking strategies and feature-zone concepts that drive trial for QT's own brands without adding store complexity.
Better Boxes. Better Materials. Better Economics.
A 150-piece kit is a receiving, staging and installation problem before it is a print problem.
Kit & Carton Engineering
Contents, dimensions, labeling and pack-out sequenced by zone, fixture and campaign duration — less damage, fewer missing items, faster installs.
Substrate & Materials Analysis
Quality, durability, install ease, recyclability and cost reviewed for tier-appropriate substitutions — the approach behind the 7-Eleven yellow-tag material change, once QT's specs are confirmed.
The Right Kit to the Right Store — Reliably.
Judged on total delivered cost, delivery reliability, handling touches, late-change flexibility and traceability.
Direct-to-Store
Centralized print and kit shipped straight to each location. Best for speed, simplicity, tracking and stores without distribution infrastructure.
Zone-Skip
Consolidated freight injected closer to destination clusters — may cut transit variability and parcel cost in dense regional markets.
QT DC
Phase materials consolidated into QT distribution centers — requires assessing DC handling capacity, storage and service-level ownership.
Hybrid
Direct-to-store for time-sensitive, complex or new-store programs; DC-to-store or zone-skip for standardized high-volume phases.
A logistics assessment gives QT data — not assumptions — to choose the right distribution model.
Every Capability QT's Program Needs — Under One Roof.
Thirteen capabilities, four groups, one accountable partner. QT does not have to buy all of it.
Design & Activation
- Studio creative & campaign design
- New-store opening kits
- Private-label visual merchandising
- Store decor (design, production, installation)
Production & Print
- Variable print & print on demand
- Substrate & materials analysis
- Direct mail production and fulfillment
Kitting & Distribution
- Pick-to-light kitting
- Kit & carton engineering
- Logistics assessment and distribution modeling
Technology & Field
- Dotti phase-management platform
- Dotti Shop self-service reorders
- Site surveys, profile audits and execution-compliance verification
Think. Make. Scale. — one program, one standard across 1,250+ stores.
Capabilities & Scale
Sq Ft Total
Team Members
NA Facilities
QT Stores
Openings / Year
Selected Case Studies
Lead time reduction
300% remodel capacity increase
Packages at 1,900+ locations
30-35% material savings
Locations served
National POP Program
Six Phases. One Direction.
Each phase produces a decision-grade output before the next begins. Discover. Design. Pilot. Scale.
Scope, stakeholders, decision criteria, data needs.
Output: Project charter, workplan and data request.
Map planning, print, kitting, fulfillment, profiles and execution.
Output: Current-state assessment and pain-point baseline.
Self-print, materials, kit engineering, logistics, technology.
Output: Findings, future-state options and the business-case framework.
Future-state operating model, Dotti use cases, governance.
Output: Blueprint and implementation roadmap.
Test a workflow, kit, fulfillment or platform change.
Output: Measured pilot results and a scale recommendation.
Implement the chosen model, protect phase continuity — phased deployment and, if selected, the self-print off-ramp plan.
Output: Full deployment or managed transition.
QT does not have to decide everything today. The discovery is how we build the business case together.
QuikTrip. 1,250+ Stores. One Partner.
Three steps to get started.
Align
A working session to confirm the decision deadline on the print-equipment reinvestment, what success means — cost, cycle time or internal resource — and who owns the end-to-end phase process today.
Stand Up the Task Force
Workstream A maps the phase lifecycle with Marketing, Merchandising, Operations, QT Kitchens, Store Development, Field and IT. Workstream B assesses the print shop, kitting, materials and logistics.
Pilot
Test one phase end to end — a Dotti-managed campaign, an engineered kit, or a distribution scenario — and measure it before anything scales. And confirm the Colorado activation opportunity directly with QT.
The phase program that serves QT's growth — not the one it has outgrown.